Throughout the stages of my life, two major themes have remained constant: creativity and interpersonal connection. From the creative side, I’ve always been passionate about making music and designing on a canvas—both digital and tangible. From the interpersonal side, my desire to connect with people and help solve their problems led me to study public policy and administration, with an anthropological focus. But once I graduated college, I wanted my artistic creativity to also play a role in my career path. I realized it was important for me to converge my devotion to empathy and problem solving with my artistic passions. 

That’s when UX inspired me. Diving into this field has enabled me to strengthen the transferable skills from my degree background, and has let me channel my creative, detail-oriented energy toward crafting functional, elegant design solutions.

I'm currently the Web Design Specialist at Checkout.com in our Tel Aviv office. As part of the marketing team in the Payment Services space, I help design digital assets for our global website, as well as create ads for our paid campaign efforts. In my previous role I was the Product Design Lead at Seperia, a performance marketing company. I designed responsive mobile/desktop comparison websites, and created data-based, engaging marketing ads for our diverse PPC campaigns. I managed a team of freelance designers and, being our sole in-house designer, worked closely with our marketing team, product managers, and developers. My current side gig is also extremely meaningful: I work closely with students in the DesignLab bootcamp, facilitating conversations and mentoring them through their UX/UI learning journey.

I’ve come to appreciate just how much good design makes a difference in people’s lives. With my high attention to detail and user-centered approach, I want to help make a difference.